The journey to analysing everything!
Welcome to my webpage about being a digital analyst.
Growing up in a family of computer-enthusiasts I developed an interest for anything computer related early. Inspired by my brother coding HTML in the early 2000s I used to copy code for my presentation on the then popular website “Pop-Emma” and write it down on a piece of paper to remember – there are after all so many weird characters and words in it. Nowadays I have learnt to use the notepad and things are looking up for me.
When I found the education for Digital Analytics it seemed like the perfect match for me as it combines logic, computers and human behavior – all things I find rather interesting.
Project - Dashboard
As a project at my first internship I had the task to create a dashboard containing a complete overview of how the website, email campaigns and social media were doing.
I created a pattern for the dashboard with three columns, one for each area to make it easier to follow, and left the top row for revenue and the more critical KPIs.
Since I had to bring data into Google Data Studio from multiple sources, I researched what connectors were available and would suit both the company budget and the task at hand.
After some troubleshooting with the connector for Active Campaign I got it up and running. As a final touch I color coded the metrics from the email campaigns (to the left), making them change from red to green depending on how they were doing in comparison to our benchmarks.
I created a small guide for how I had set up the metrics and about GDS in general too, in case there was any trouble with it after I had left.